Get a Release 1 scope your team and board agree on (what's in, what's out, and why) locked within 30 days. It starts with a free 45-minute Product Strategy Review.
2-minute application · No pitch on the call · Limited engagements at a time
The Ship-Right Guarantee. If the strategy work doesn't make sense for your organisation, your first month's fee is refunded. And the review itself is free: you keep the findings whether you hire David or not.
45 minutes, one-to-one with David. A senior second opinion on your roadmap and release plan.
Walk away with the gaps we found, whether you ever work with David or not.
If the strategy work doesn't make sense for your organisation, your first month's fee is refunded.
A defined 3 to 6 month project with concrete deliverables. You know exactly what you're getting.
Your team is mostly engineers. Maybe you are too. Product gets owned by whoever has time, and the cracks show up right when investors start asking questions.
A one to two quarter slip burns runway and investor confidence. The cost of waiting is far higher than the cost of fixing it now.
Answer a few quick questions about your stage, team and next release, so David can prepare.
David runs your product through all six Ship-Right checkpoints and shows you exactly where it's breaking down.
Keep the findings and run with them, or bring David in, backed by the first-month refund guarantee.
A first release with too much, or the wrong things, in it rarely slips by a week. It slips by a quarter or two. Here's what goes with it.
Every extra month of building is a month of burn with nothing in market.
A board that keeps hearing a new ship date starts asking harder questions.
The segment you're aiming for won't wait. Someone else ships into it.
Engineers burn out building features nobody prioritised, then rebuilding them.
Six checkpoints that turn a fuzzy product plan into one your team can build and your board can back. Your free review runs your product through all six.
A clear, compelling value proposition for a clearly defined target segment.
A roadmap that makes sense and ladders up to the strategy.
What must be in the first release, what can wait, and why, in a requirements doc.
Matches what you can actually deliver and what the market finds compelling.
A realistic GTM plan, plus new routes to market worth testing.
The right trade-offs, so you ship on schedule instead of slipping a quarter or two.
A defined 3 to 6 month project, not an open-ended retainer. Here's the shape of it.
A deeper pass on all six checkpoints with your team, written up so everyone's working from the same page.
What's in, what's out, and why, in a requirements doc your engineers can build from and your board can back.
A roadmap that ladders up to the strategy, positioning buyers can repeat, and a realistic GTM plan.
David stays through delivery, making the trade-offs that keep the release on time, and can help you define and hire your permanent CPO.
Prioritised, and tied to the strategy.
Release scope your engineers build from.
A value proposition buyers can repeat.
Realistic, with new routes to test.
Trade-offs that keep you on schedule.
Keep the findings whether you hire David or not.
A Silicon Valley product and go-to-market leader who steps into tech companies as a consultant or fractional Chief Product Officer. He fixes what quietly kills products: unclear value propositions, roadmaps that don't add up, bloated first releases, and go-to-market plans that stall.
Unlike big consultancies, there's no junior team and no slide deck hand-off. David does the work personally and stays through the release.
"[DIFI Consortium testimonial quote goes here. Pull from the Fathom call recordings.]"
"[Former Amazon or Dialog colleague quote goes here.]"
| David (fractional CPO) | Full-time CPO hire | Big consultancy | Founder keeps owning it | |
|---|---|---|---|---|
| Productive in | Weeks | Months of search | Long discovery phase | Already stretched |
| Who does the work | David, personally | The hire | Junior staff | You, at midnight |
| Commitment | Defined 3 to 6 months | Salary + equity + search fee | Large retainer | Your time |
| Outputs | Roadmap, PRD, positioning, GTM | Varies | Slides | Whatever fits in |
| Risk reversal | First month refunded | None | None | Slipped quarters |
If the strategy work doesn't make sense for your organisation, your first month's fee is refunded. No hoops, no awkward conversation.
And before you spend a cent, the Product Strategy Review is free. You keep every finding whether you hire David or not.
David takes on a small number of engagements at a time, so the review is reserved for teams it can actually help.
It's free, and there's no pitch on the call. It's a senior second opinion on your plan. If there's a fit, David will tell you what working together looks like. If not, you keep the findings anyway.
Engagements are defined 3 to 6 month projects, typically $15,000 to $20,000 per month. Compare that with a one to two quarter slip, or a full-time CPO's salary, equity and search fee.
If the strategy work doesn't make sense for your organisation, your first month's fee is refunded.
That's often the right long-term move. David is the bridge: he sets the strategy now, so you stop losing quarters, and can help define and hire the permanent role.
David supports founders rather than replacing them. The review shows what's slipping and what isn't getting done, so you decide with clear eyes.
No. Ship-Right outputs are working documents: roadmap, requirements doc, positioning, go-to-market plan and delivery plan. Things your engineers can build from.
You get your findings either way. If there's a fit and you want help, David outlines a defined 3 to 6 month project with clear deliverables. If not, there's no follow-up pressure.
David, personally. There's no junior team doing the work behind the scenes, and he stays through the release.
Because he does the work himself. That's what keeps the quality senior, and it's why the review is reserved for teams it can actually help.
Your current roadmap, release plan and pitch deck, if you have them. Rough is fine.
Get a senior second opinion, free, with zero risk.